Thursday, 7 October 2010

I Wanna Be In Fashion!


Fashion photography is a genre dedicated to clothing and other fashion items. Fashion photography is most often used for advertising and fashion magazines, such as - VOGUE, VANITY FAIR and GQ. Photography in this industry is a highly creative, well-paid and extremely glamorous career. In fashion photography, photographers take pictures of models wearing the latest clothes, hairstyles, accessories and make-up which is then used for commercial use. 

Andres Hernandez

Uses eye-opening images to create a fascinating picture that would want you to buy any product.

Since there are always clothes to sell and wear, there is always a great demand for a fashion photographer. To break into a fashion photography you can follow one of the many avenues:
  • Freelance (without an agent)
  • Freelance with an agent
  • Employed by a retailer
  • Employed by a publication (magazine, book publisher, newspaper, etc)
  • Employed by a fashion house
  • Employed by an advertising company
  • Employed by a fashion manufacturer
  • Employed by a direct-mail company
  • Open your own studio
Fashion photography is not only about taking pictures of people with clothes on, it's about knowing what styles will contrast with the world we live in and then taking it one step further by producing a piece of art. Fashion is not a style, it is an art form. Most people call VOGUE the bible to fashion and they would right as after the first few pages you are blown away by the shear excellence of fashion.

As a professional fashion photographer, you are expected to take on the following duties:
  • Take photos of models according to the client's specifications
  • Be able to work with studio lighting in order to bring out the best features of the models
  • Establish good working relationship with models so they will feel at ease with the camera
  • Use various props and back drafts to create an appropriate photo setting
  • Produce unique, creative and artistic fashion photo concepts that will entice consumers
  • Do photo shoots in a wide variety of locations and be able to work well with varying light conditions
  • Coordinate with fashion stylists, art directors, agents and fashion editors
  • Create rapport with models to produce excellent pictures
  • Maintain a relaxing and professional atmosphere to allow models to feel comfortable
  • Bring out the best in models during photo shoots
  • Achieve excellent poses by boosting the confidence of the models
To become a fashion photographer it all depends on your artistic ability and it would be wise to create a strong working foundation with inside the industry; this can be achieved by volunteering in an internship program or be accepted as an apprentice to a working or well-know photographer.

In order to land good job offers, fashion photographer aspirants must possess the following qualities:

  • good eye and artistic ability
  • strong ability to capture and set a certain mood
  • superb artistic detail
  • knowledge in photo editing applications
  • success-driven and with a credible reputation
  • good communication skills
  • ability to work well with models, art directors, agents and other clients
The typical top-level annual pay for experienced fashion photographer professionals is around $50,000, while those who have already created a name in the fashion industry can earn $100,000 or more annually. So basically if you have the talent and shine, you be will looking to make a lot of money in fashion.

More information on fashion see:

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